THE GINGER CO. - ENGAGING NEW AUDIENCES
As part of my work with The Ginger Companies, I assisted with the social media marketing campaign to boost sales and increase brand awareness for their diverse portfolio of brands. The brands I collaborated with included Escape Room Live™, THRōW Social™, and Kick Axe Throwing®. Each brand has its unique offerings and target audience, and my role was to create tailored social media content to amplify its reach and impact.
To drive sales and visibility for each brand, I devised a social media strategy centered around user-generated content and special promotions, creating an authentic and engaging brand experience for the audience.
PROJECT TYPE
Social Media
ROLE
Communication Intern
Figma, Canva
TOOLS USED
YEAR
2021
EXPLANT OR BUST
Brand Identity for a start-up medical blog that supports its users with breast related illnesses.