As a Fine Art graduate, I was inspired by thought leaders - who emphasized the importance of artists learning about business in today's evolving economy. To show the growing trend of creatives interested in building small businesses without traditional business education, I decided to design a campaign that would bring attention to Copyright Law.

The goal was to provide useful information in a visually appealing way, specifically targeting college students. I carefully chose a color palette of vibrant orange and yellow to create a playful vibe and opted for easy-to-read fonts.

Illustrations played a significant role in the design process, as they helped convey the complex concepts of Copyright Law. I digitally illustrated icons to represent each subgroup of protected items, such as traditional and digital categories, prominently featured on the booklet covers and on the reverse side of the bookmarks in the brand's alternating colors.

The impact of these design choices was evident in the successful execution of the COPIED RIGHT campaign. The visually appealing design, and practical information got the attention of fellow students and faculty alike during the end-of-year gallery showcase.